Protect your brand identity with a trademark registration.

Trademarks can be defined in a few different ways; one is that they are visual representations of words, phrases, symbols, or designs used to identify and differentiate the origin of goods from those of another. Although "trademark" and "mark" are more commonly used to describe goods and services, a "service" mark is more specific, identifying the provider of a service. To put it more broadly, a trademark serves to safeguard a brand. The US Patent and Trademark Office is home to many famous logos, phrases, and trademarks that you are familiar with and rely on.
When a trademark is registered, the owner of the trademark is generally assumed to have the right to use the trademark nationwide and to own the brand on a national level. As an added bonus, it might make it easier for the registrant to sue in federal court in the event of brand infringement and stop others from registering confusingly identical marks in the future. After registering a name, logo, or phrase, the registrant is usually allowed to begin using the ® mark following it.
A "Declaration of Incontestability" can be filed with the assistance of Trademark Engine once a mark has been duly registered and utilized for five years. Some view this as the strongest protection available under U.S. trademark law, and it can help stop people from suing you because your mark isn't unique enough, looks too much like another mark someone else started using first, or serves no purpose other than to identify the company that made the goods or provided the service.

Any commercial use of an unregistered business name, logo, or slogan is considered to constitute use of a "common law trademark" in the United States. Consequently, if a trademark may already exist under common law, there's no need to pay to register it. Unlike the nationwide protection typically acquired when a mark is registered with the USPTO, common law rights are typically confined to the geographic area where the mark is used. The capacity to grow the brand is thus hindered because, unless a mark is registered, its usage can be geographically limited. Conversely, if someone else registers a confusingly similar mark, it could limit a person's ability to use their mark in a specific geographic area. Another benefit of trademark registration is the legal protection it provides against trademark infringement lawsuits down the road. Courts will take into account the date of usage and the validity of the registered trademark when making their decisions. In the case of litigation, registered trademark owners also have access to favorable remedies. As a last step, the USPTO will keep an approved trademark in their database, which might deter others from using it in the future. This should serve as a warning to any future businesses interested in using the mark, which should help keep trademark conflicts to a minimum.

It could be beneficial to register a name and logo together. Keep in mind that Swyft Legal charges separate fees for processing each application, as well as fees to the government. It would still cost you at least $700 if you were to apply independently.
Registering the trademark for the name alone might be a less expensive alternative. It appears that the misuse of names is more prevalent than the misuse of logos. In most cases, trademarking a name offers more comprehensive protection since it forbids any potentially confusing use of the term, including attempts to incorporate the name into a distinctive logo.
The form, orientation, stylization, and, in some cases, color of a logo are usually protected by a trademark. When you register a logo, it usually stops other people from using it or one that looks too similar. Logo registration may only safeguard the use of the named company's name in the context of the logo and not the name itself, regardless of whether the name appears in the logo or not. In addition, a new application is typically necessary for updated or revised logos. To no one's surprise, it appears that logo changes occur more frequently than name changes.

Just as a company name's availability in a particular state does not guarantee better trademark rights to use the name in business, so does the availability of the domain name. It is possible for a business to own a trademark on a service or product but not the corresponding Us Trademark Service.
As part of a thorough search, which Us Trademark Service provides, to determine the strength of a slogan or brand name and the possibility of a trademark's approval, it is important to check the availability of the Us Trademark Service.Common law trademark protection may be available for Us Trademark Services used in conjunction with a brand to sell goods and services. Use of a name, logo, or slogan in commercial contexts, even in the absence of registration, might give rise to a "common law" trademark. Unlike the nationwide protection usually granted by registering a mark with the USPTO, common law rights are restricted to the geographic area where the mark is actually used.
It could be challenging for a business to grow due to the geographical restrictions of an unregistered mark. Conversely, if someone else registers a confusingly similar mark, it could limit a person's ability to use their mark in a specific geographic area. Furthermore, in the event that trademark infringement litigation arises in the future, the owner of a registered trademark typically has an advantage in court about the validity of the mark and the date of usage. In the case of litigation, registered trademark owners also have access to favorable remedies. Finally, after the USPTO accepts a trademark, it should be kept in their database. This will make it more difficult for others to use the mark in the future. This should serve as a warning to any future businesses interested in using the mark, which should help keep trademark conflicts to a minimum.

If a firm is going to put a lot of money into a slogan marketing campaign, they should think about getting that slogan registered with the products or services they sell. A catchphrase that you want to trademark should be either innovative and distinctive in and of itself or have taken on a secondary meaning. That is to say, until the phrase "really good pizza" has been synonymous with a certain pizza brand, it is unlikely that it may be patented.

Initiating the process will usually take anywhere from 5 to 10 minutes on the Trademark Engine website. For a typical application, be prepared to provide at least the following:

• he actual mark you want to use.
• The full legal name and address of the owner of the mark.
• (If your mark is ""In Use"") A copy of the specimen which is an example that shows you are using the mark in commerce. This could be a picture of your product or a website advertising your service.
• Please specify the type of goods or services you are offering and the category in which you will be using your mark using our drop-down menu.